Development [ edit ] Access to the computer's internal components is gained by using a handle to pull the computer out of its plastic shell. The Cube was an important product to Apple, [6] and especially to Apple CEO Steve Jobs , who said the idea for the product came from his own desires as a computer user for something between the iMac and Power Mac G4 . "I wanted the [flat-panel] Cinema Display but I don't need the features of the Power Mac," he told Newsweek . [7] Jobs minimalist aesthetic influenced the core components of the design, from the lack of a mechanical power button, to the trayless optical drive and quiet fanless operation. [7] The design team at Apple, led by Jonathan Ive , attempted to fit the power of a desktop in a much smaller form factor; Ive saw traditional desktop tower computers as lazy, designed around what was easiest for engineers. [2] The Cube represented an internal shift in Appl...